Ali Jradeh Strategy & Commercial Download CV

Profile / 2026

Strategy and Product leader, at the intersection of technology and growth.

Ex-Ericsson telecom transformation. Currently shaping Gulf e-commerce strategy at Noon. Co-founder of Khazzin. MBA ranked first in cohort, with master's degrees in analytics and engineering.

View the work Download CV

Impact at a glance

0 Transformation projects led
0 Network sites optimized
0 Tier-1 Gulf operator bids won
0 Strategic partners managed
0 Of annual revenue target hit
0 Professional certifications
2× MMEA Power Award, top 2% at Ericsson 1st Ranked in MBA cohort, Beta Gamma Sigma 1 / 200 Darwazah Accelerator winner (top 3)
01

Executive Summary

I am a management consultant and operator who turns ambiguous, high-stakes problems into structured strategy and measurable results. Over the past decade I have led giga-scale telecom transformations for tier-1 Gulf operators at Ericsson, scaled commercial portfolios at Noon, one of the largest e-commerce companies in the Gulf, and co-founded Khazzin, taking it from zero to operational break-even in ten months.

My work sits at the intersection of strategy, data, and execution. I can build the board-level narrative, model the economics behind it, and then own the backlog, the team, and the delivery that make it real. I hold an MBA ranked first in my cohort, master's degrees in analytics (Georgia Tech) and communications engineering, and more than forty professional certifications.

Strategy that ships

From board-level narrative to backlog, governance, and delivery.

Commercially fluent

Pricing, go-to-market, P&L, partnerships, and negotiation.

Technically deep

Telecom networks, automation, data, and analytics.

02

Experience

Owning commercial strategy and growth across a portfolio of strategic marketplace partners.

  • Senior Commercial & Strategy ManagerJan 2026 – Present
  • Senior Account ManagerApr 2025 – Jan 2026
  • Account ManagerJun 2024 – Apr 2025
  • Built quarterly growth plans across 35 strategic partners, covering pricing, assortment, and promotion, lifting partner GMV 15% quarter over quarter and hitting 92% of the annual revenue target.
  • Onboarded 20+ commercial partners in two months. Negotiated margin terms, SLAs, and listing fees that generated multi-million-dollar first-quarter GMV.
  • Stood up a weekly risk-tracking governance for a multi-million-dollar initiative portfolio, cutting launch delays and budget overruns 15% across 35 partner accounts.
  • Drove multi-million-dollar portfolio revenue growth by launching exclusive SKUs with top-three partners and expanding into new sub-categories in KSA.

Commercial Strategy · Pricing · Go-to-Market · Partnerships · P&L

Led giga-scale network transformation for tier-1 Gulf operators.

  • Lead Solutions Consultant & Product OwnerJun 2020 – Jan 2024
  • Experienced RAN Integration EngineerOct 2019 – Jun 2020
  • RAN Integration EngineerJan 2019 – Oct 2019
  • Led 15 engineers across 45+ network transformation projects: a giga-scale portfolio spanning 2G, 3G, 4G, and 5G for tier-1 Gulf operators (STC, Mobily, Batelco, Etisalat), delivered on time and 15% under budget.
  • Authored technical responses on 15+ tier-1 operator bids. Six were won, securing landmark giga-scale contracts.
  • Identified five cross-sell opportunities within existing accounts and closed two, driving multi-million-dollar incremental revenue.
  • Owned the roadmap and backlog for Ericsson's Automation Garage. Shipped 35 features adopted by 12 operator delivery teams across three regions, driving substantial annual savings.
  • Built Python and Linux automation for site design and configuration pipelines, cutting manual workflow time 60% and process cost up to 70%.
  • Built connectivity network models that reduced the call-drop rate from 1% to 0.01% across 15,000 sites.

Telecom Transformation · 5G / RAN · Pre-Sales · Automation · Product Ownership

Co-founded and scaled an inventory-automation venture to break-even.

  • Co-Founder & Head of Product & StrategyFeb 2024 – Present
  • Co-founded an inventory-automation and fulfillment startup. Reached operational break-even in ten months with ten customers and strong recurring revenue while owning P&L, fundraising, and the commercial roadmap.
  • Led a 10-person cross-functional team across engineering, marketing, and operations, growing to 20 paying customers at a healthy ARPU range.
  • Rebuilt the fulfillment workflow using usage data to prioritize features, cutting average order-processing time from five minutes to two (60%) and lifting orders per worker per day from 100 to 250.
  • Selected as one of three startups from 200 for the Darwazah Accelerator (AUB, 2025), earning funding and three months of structured mentorship.

Founder · P&L · Product · Operations · Fundraising

Rebuilt procurement and marketplace growth across the catalog.

  • Program ManagerDec 2023 – Jun 2024
  • Rebuilt the procurement and replenishment model across 150 SKUs, cutting unit cost 20% and reducing stockouts from 30% of orders to 3%.
  • Drove 50% month-over-month revenue growth on Amazon by overhauling PPC strategy (CPC down 15%, conversion up 30%) and pushing flagship listings from page three to page one in the US within 30 days.
  • Launched 15 pre-validated product lines using search-volume and review-gap analysis. Eight reached profitability within two months.

Procurement · Marketplace Growth · PPC · Program Management

Led an engineering team shipping production B2B systems.

  • Software Developer & ManagerJan 2016 – Dec 2018
  • Led a 5-engineer team building production C++, Python, and Java systems for B2B clients, shipping 20 releases across five customers.

Engineering Leadership · C++ / Python / Java · B2B

03

Selected Work

Three signature mandates, each shown as a brief tearsheet: the situation, the move, and the result.

Ericsson / Tier-1 Gulf operators

Giga-scale network transformation

Turning a sprawling multi-technology program into on-time, under-budget delivery.

Situation

Tier-1 Gulf operators (STC, Mobily, Batelco, Etisalat) needed coordinated modernization across 2G to 5G, a giga-scale portfolio with high delivery risk across 15,000 live sites.

Move

Led 15 engineers across 45+ projects, instituted disciplined delivery governance, and built Python and Linux automation for site design and configuration pipelines.

Result

Every project delivered on time and 15% under budget, manual workflow time cut by 60%, and a step-change in network quality.

Call-drop rate 1% 0.01%
45+ projects 15% under budget 60% less manual time 15,000 sites 6 bids won

Noon / Gulf e-commerce

Multi-million-dollar marketplace growth

Building a partner portfolio into compounding, multi-million-dollar revenue.

Situation

A portfolio of 35 strategic marketplace partners needed a coherent commercial strategy across pricing, assortment, and promotion.

Move

Built quarterly growth plans, negotiated margin terms and SLAs, launched exclusive SKUs with top-three partners, and expanded into new KSA sub-categories.

Result

Double-digit quarterly GMV growth, near-complete delivery against the annual target, and multi-million-dollar portfolio revenue growth.

+15% GMV QoQ 92% of target 20+ partners in 2 months Multi-million-dollar growth

Khazzin / Co-Founder

Zero to break-even venture

Co-founding an inventory-automation venture and reaching break-even in ten months.

Situation

Fulfillment operations were slow and manual. The venture needed product-market fit and a clear path to profitability.

Move

Owned P&L and roadmap, built a 10-person cross-functional team, and rebuilt the fulfillment workflow around usage data.

Result

Operational break-even in ten months, a doubling of throughput per worker, and selection into a top accelerator.

Break-even in 10 months 20 paying customers Order time down 60% 100 to 250 orders/worker/day 1 of 3 from 200
04

Capabilities

A

Strategy & Commercial

  • Corporate & Growth Strategy
  • Go-to-Market
  • Pricing & Revenue Management
  • P&L Ownership
  • Negotiation & Partnerships
B

Data & Analytics

  • Python & SQL
  • Machine Learning
  • Forecasting & Demand Modeling
  • Optimization
  • Analytics & Experimentation
C

Technology & Telecom

  • 5G / RAN Architecture
  • Network Modernization
  • Automation (Python / Linux)
  • Cloud Computing
  • Digital Transformation
D

Leadership & Delivery

  • Team Leadership (15+)
  • Product Ownership
  • Program & Project Management
  • Cross-functional Execution
  • Governance & Risk
05

Education

  • 2025 – Apr 2027

    Master of Science in Analytics

    Georgia Institute of Technology · Atlanta, USA

    H. Milton Stewart School of Industrial & Systems Engineering. Expected April 2027.

  • 2022 – 2024

    Master of Business Administration

    American University of Beirut · Beirut, Lebanon

    Ranked 1st in cohort. Beta Gamma Sigma Lifetime Member. International module: Doing Business Abroad, Toulouse Business School, Barcelona (2024).

  • 2020 – 2022

    MSc in Communications & Electronics

    Beirut Arab University · Beirut, Lebanon

    Thesis: AI-Assisted Network Slicing, a technical and business study.

  • 2014 – 2018

    BSc in Communications & Electronics

    Beirut Arab University · Beirut, Lebanon

    Ranked 2nd in cohort.

  • 2026

    Executive Education, Pricing Analytics

    AUB · Suliman S. Olayan School of Business · Beirut, Lebanon

    Led by Prof. Victor Araman, covering price optimization, demand modeling, and revenue management.

06

Distinctions

Darwazah Accelerator Winner

Selected as 1 of 3 startups from 200 (AUB, 2025), with funding and structured mentorship.

MMEA Power Award (2×)

Top 2% of Ericsson regional employees (Q2 2020, Q3 2021).

Ranked 1st, MBA Cohort

American University of Beirut. Beta Gamma Sigma Lifetime Member.

Research Associate

Operations & Supply Chain, AUB (2025 to 2026): forecasting, GenAI in academia, and supply-chain risk.

Senior-Tier Credentials

40+ certifications, including 7 senior-tier Ericsson credentials and Global Assessment: Senior Engineer (2022).

Google PM Professional

Project Management Professional Certificate (2023).